Your Audience is Your Friend, Get to Know Them Well

Flickr image by user jimpg2_Peace Group

Last week, I wrote about choosing content like you would choose a gift for a good friend. It’s best not to just choose what you want them to have, but something that they’d actually like.

For some nonprofits and businesses though, getting to know your audience well enough to do that can be a challenge, especially if you are in a situation of having hundreds or more followers before you try to get to know them.┬áHere are some tips to help you get to know your audience better: Read the rest of this entry »