This morning, I got the pleasant surprise of being invited to the beta of the new, Real-Time Analytics. For those of you who haven’t used Google Analytics, it’s a free program that many website administrators use to learn information about the visitors to their website. We’ve moved far beyond the old days of the counter at the bottom of the home page sharing with the world how many visitors they have had. Now, with tools like Google Analytics, you can see not only how many people have visited, but where they live, what browsers and operating systems they use, and how they found your site. These metrics are vital to learn how to optimize your website for your viewers, where to target ads and promotions, and which campaigns are the most effective. Continue reading