Your Audience is Your Friend, Get to Know Them Well
Flickr image by user jimpg2_Peace Group
Last week, I wrote about choosing content like you would choose a gift for a good friend. It’s best not to just choose what you want them to have, but something that they’d actually like.
For some nonprofits and businesses though, getting to know your audience well enough to do that can be a challenge, especially if you are in a situation of having hundreds or more followers before you try to get to know them. Here are some tips to help you get to know your audience better: Read the rest of this entry »
When I started working in nonprofit communications, I quickly became a complete nerd for the statistics and data related to my social media and web activities. As my time (and that of other nonprofit staff) is always scarce and precious, I always wanted to be sure that my website updates, status changes, and tweets weren’t just floating away in the wind – I wanted to be sure that my activities were having a direct impact for our organization.