Elaina Buzzell

Tag: volunteers

What’s the Point? Outlining the Importance of Social Media Strategy

Original image from flickr user mclib

Over the last couple of weeks, I have been exploring Sparked to find bite sized volunteering projects for when I have downtime. Luckily for me, there are many nonprofits there asking questions about social media and communications, but it’s disappointing to see so many focused on poorly chosen goals and metrics.

Most of the social media and communications requests posted are on topics like, “How can I get more likes for my Facebook page?” and “How can I get more followers on Twitter”. My default response is to ask about their larger communications and/or organizational goals and how more likes or followers will help them get there. The responses that I get back are often that they don’t have a goal, that likes and followers are their only goal, or that they are on social media because a board member told them that they had to be.

I know that nonprofits are not alone in not quite knowing the right ways to use social media towards their goals, as businesses are struggling as well. Small organisations are often frustrated by a lack of progress and want to (re)gain ground as quickly as possible. However, moving ahead without strategy or planning rarely, if ever, leads to true success. Yes, you may get 10,000 likes on Facebook, but if you don’t do anything with them, or don’t know what to do with them, then how are they helping you? Or, as the title of this post more bluntly asks, “What’s the point?”

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Tips for a Successful Volunteer Project

Originally published as a white paper for NPower Seattle in December 2007.

Volunteers are a great resource for any nonprofit organization. We’re lucky in the Puget Sound region to have so many technically-skilled individuals looking to give back to our community. Recruiting helpful techie hands is relatively easy. Structuring your project in a way to ensure a positive real impact on your organization and a meaningful experience for the volunteer—that can be difficult. Here are some quick tips for success. Read the rest of this entry »

Working with Technical Volunteers

This was originally posted on NPowering, the blog of NPower Seattle on January 13, 2010.

One of NPower's Tech Coaches at workWhile volunteers can be a great resource for maintaining or updating technology at nonprofits, they also can present unique challenges for nonprofit staff. We usually spend some time whenever we are helping a nonprofit set up a volunteer project to make sure that it is set up in a way attractive for modern volunteers, but that is only the beginning of making sure that the relationship works well. Read the rest of this entry »