Communications Lessons from Major League Soccer

Those who know me or follow me on Twitter know that I am a huge fan of soccer and the Seattle Sounders. I played a bit of extracurricular soccer as a child, but it wasn’t until I found the supporter community here in Seattle that I became a passionate fan of “the beautiful game”.

I’ve had soccer on my mind since watching the Sounders’ fantastic home opener last weekend. In reading up a bit on the history of Major League Soccer (MLS) in the US, I found some insights that I would like to share with you on nonprofit communications strategies and getting started in social media. Read the rest of this entry »