Over the last two years, Pinterest has exploded on the social media landscape. Many have run to it due to its demographics that uniquely skew towards women, and many have also struggled to find the right use of the platform for their brand. Very soon after starting at Girl Scouts River Valleys, I launched their Pinterest account with the intention of using it to recruit and retain volunteers that are so key to our movement. Read my guest post with MAP TechWorks to see an overview of our strategy and what success has meant for us on Pinterest.
For all the troubles I had in math classes as a child, I never would have imagined how much time I happily spend working on spreadsheets and numbers as an adult. Much of the change is due to how I don’t see these sheets as lists of numbers, but as stories about how people behave online. Continue reading
Yesterday, Mashable wrote on two studies predicting political inclinations by technology use. The first was on a study showing that smartphone users were significantly more likely to support Obama than Romney. The later post had a graph showing how web users favorite pages could predict their presidential choice. I highly encourage you to take a look at that graph, but my most surprising take-away was that Pinterest users were on the Romney side of the graph. Continue reading