Elaina Buzzell

March 20, 2012

Communications Lessons from Major League Soccer

Those who know me or follow me on Twitter know that I am a huge fan of soccer and the Seattle Sounders. I played a bit of extracurricular soccer as a child, but it wasn’t until I found the supporter community here in Seattle that I became a passionate fan of “the beautiful game”.

I’ve had soccer on my mind since watching the Sounders’ fantastic home opener last weekend. In reading up a bit on the history of Major League Soccer (MLS) in the US, I found some insights that I would like to share with you on nonprofit communications strategies and getting started in social media. Read the rest of this entry »

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March 16, 2012

Twitter Communities

This week’s theme for Favorite Finds Friday is Twitter Communities. Many nonprofits and businesses (and individuals) are using Twitter more as a broadcast tool, and missing out on the great conversations that happen there every day. To help you get started having conversations, here are a few great Twitter chats that you can start joining this week. They are great conversations where you can learn tips to improve your communications strategy. As always, these ideas won’t do your nonprofit or business much good unless you first put together a social media strategy that includes concrete goals and target audiences. Read the rest of this entry »

March 13, 2012

Free as in Kittens: 5 tips to better use donated technology

Anya the free kittenEight years ago, I was looking into getting a kitten when a friend’s cat had an unplanned pregnancy. A few months later, Anya came to live with me, and I’ve had a good, if rude and rambunctious, friend since.

Anya was a free kitten, but I have made many investments in her since she came into my home. Litter, food, toys, vet visits and vaccinations have all added up over the years, and I have also spent a great amount of my time playing with and caring for her. To put it gently, if I had I insisted on my free kitten remaining free, our relationship would failed at the outset. Read the rest of this entry »