Tag Archives: Communications

What Do You Celebrate Online?

Flickr image from user Furryscaly

This week, I experienced two things that many online tend to celebrate. The first is that I crossed the 1,000 follower mark on Twitter and the second is that I achieved the goal of my personal communications plan. If you have been reading my blog for long, you may have a guess as to which one I celebrated more. Continue reading

Communications Strategy as a Road Map

Photo by Gordon Hatton

Imagine that you’re about to take a cross-country road trip with your friends or family. You took the time off of work, you packed the car and are sitting in the passenger seat, excited to begin the adventure. As your friend pulls out of the driveway, you ask what route they’re taking. They respond, “Oh, I didn’t look up a route. The interstate system is simple enough, we’ll figure it out along the way.”

My guess is that you would be pretty concerned at that statement, to put it gently, if you stayed in the car at all. Maybe the driver thought it was more fun to go without planning the route, or maybe they were so excited to get on the road that they didn’t want to waste time finding the way. However, we can probably all guess that, if they went ahead without a route planned, they likely got lost many times, their trip took much longer than it needed to, and they spent more on fuel and hotel stays than if they planned out a direct route. Continue reading