Elaina Buzzell

Tag: Communications

Pinterest and Working With New Networks

I’m definitely not the only person who’s noticed that I’m not getting as many re-pins on Pinterest or as much traffic back to my site these days. A new report shows that the big burst of the last few months seems to be ebbing and site traffic on Pinterest has dropped significantly. That report definitely takes the tone that Pinterest is dying, and all of the press surrounding the new network was nothing more than hype, but I take a different tone.

Every social media network’s traffic fluxuates, and while some never rise back up, others definitely do. I also recognize that jumping into a new network involves a lot of risk, and that reports like this will discourage many people from trying any new network or site that comes along. This is especially true for nonprofits which have limited staff and financial resources to market their programs and missions.

My experience is that, even if a social network fails eventually, that doesn’t mean that you can’t have valuable experiences and achieve communications successes there. Here are a few tips to help you choose the best social networks for your nonprofit: Read the rest of this entry »

Your Audience is Your Friend, Get to Know Them Well

Flickr image by user jimpg2_Peace Group

Last week, I wrote about choosing content like you would choose a gift for a good friend. It’s best not to just choose what you want them to have, but something that they’d actually like.

For some nonprofits and businesses though, getting to know your audience well enough to do that can be a challenge, especially if you are in a situation of having hundreds or more followers before you try to get to know them.┬áHere are some tips to help you get to know your audience better: Read the rest of this entry »

Giving the Right Content to Your Audience

Flickr image by user judsond

I have a memory from when I was about 9 years old being in a toy store right before Christmas. A adult desperate for gift inspiration for a girl my age came up and asked me what toys I wanted. I asked her what this girl liked to try to come up with something good, but they just said that they didn’t know this girl very well. I pointed to a Magic 8 Ball, but neither of us were very satisfied with that answer. Read the rest of this entry »