Elaina Buzzell

Tag: nonprofit

Pinterest and Working With New Networks

I’m definitely not the only person who’s noticed that I’m not getting as many re-pins on Pinterest or as much traffic back to my site these days. A new report shows that the big burst of the last few months seems to be ebbing and site traffic on Pinterest has dropped significantly. That report definitely takes the tone that Pinterest is dying, and all of the press surrounding the new network was nothing more than hype, but I take a different tone.

Every social media network’s traffic fluxuates, and while some never rise back up, others definitely do. I also recognize that jumping into a new network involves a lot of risk, and that reports like this will discourage many people from trying any new network or site that comes along. This is especially true for nonprofits which have limited staff and financial resources to market their programs and missions.

My experience is that, even if a social network fails eventually, that doesn’t mean that you can’t have valuable experiences and achieve communications successes there. Here are a few tips to help you choose the best social networks for your nonprofit: Read the rest of this entry »

Exploring Slacktivism

Flickr image from Anonymous9000

One usually doesn’t have to go too far before finding blog posts decrying slacktivism, or the modern trend of low-effort internet activism. Whether these actions are sharing the Kony video, wearing a plastic bracelet, changing one’s social media profile image or texting to donate a small amount to charity, they are often decried as not being well thought out and just another way for┬áprivileged┬ápeople to feel better about their status. Read the rest of this entry »

Communications Lessons from Major League Soccer

Those who know me or follow me on Twitter know that I am a huge fan of soccer and the Seattle Sounders. I played a bit of extracurricular soccer as a child, but it wasn’t until I found the supporter community here in Seattle that I became a passionate fan of “the beautiful game”.

I’ve had soccer on my mind since watching the Sounders’ fantastic home opener last weekend. In reading up a bit on the history of Major League Soccer (MLS) in the US, I found some insights that I would like to share with you on nonprofit communications strategies and getting started in social media. Read the rest of this entry »