I’m definitely not the only person who’s noticed that I’m not getting as many re-pins on Pinterest or as much traffic back to my site these days. A new report shows that the big burst of the last few months seems to be ebbing and site traffic on Pinterest has dropped significantly. That report definitely takes the tone that Pinterest is dying, and all of the press surrounding the new network was nothing more than hype, but I take a different tone.
Every social media network’s traffic fluxuates, and while some never rise back up, others definitely do. I also recognize that jumping into a new network involves a lot of risk, and that reports like this will discourage many people from trying any new network or site that comes along. This is especially true for nonprofits which have limited staff and financial resources to market their programs and missions.
My experience is that, even if a social network fails eventually, that doesn’t mean that you can’t have valuable experiences and achieve communications successes there. Here are a few tips to help you choose the best social networks for your nonprofit: Read the rest of this entry »