Elaina Buzzell

Category: Communications

April 24, 2012

Your Audience is Your Friend, Get to Know Them Well

Flickr image by user jimpg2_Peace Group

Last week, I wrote about choosing content like you would choose a gift for a good friend. It’s best not to just choose what you want them to have, but something that they’d actually like.

For some nonprofits and businesses though, getting to know your audience well enough to do that can be a challenge, especially if you are in a situation of having hundreds or more followers before you try to get to know them. Here are some tips to help you get to know your audience better: Read the rest of this entry »

April 18, 2012

Giving the Right Content to Your Audience

Flickr image by user judsond

I have a memory from when I was about 9 years old being in a toy store right before Christmas. A adult desperate for gift inspiration for a girl my age came up and asked me what toys I wanted. I asked her what this girl liked to try to come up with something good, but they just said that they didn’t know this girl very well. I pointed to a Magic 8 Ball, but neither of us were very satisfied with that answer. Read the rest of this entry »

April 6, 2012

Exploring Slacktivism

Flickr image from Anonymous9000

One usually doesn’t have to go too far before finding blog posts decrying slacktivism, or the modern trend of low-effort internet activism. Whether these actions are sharing the Kony video, wearing a plastic bracelet, changing one’s social media profile image or texting to donate a small amount to charity, they are often decried as not being well thought out and just another way for privileged people to feel better about their status. Read the rest of this entry »