Tag Archives: Analytics

Your Audience is Your Friend, Get to Know Them Well

Flickr image by user jimpg2_Peace Group

Last week, I wrote about choosing content like you would choose a gift for a good friend. It’s best not to just choose what you want them to have, but something that they’d actually like.

For some nonprofits and businesses though, getting to know your audience well enough to do that can be a challenge, especially if you are in a situation of having hundreds or more followers before you try to get to know them. Here are some tips to help you get to know your audience better: Continue reading

Assess Your Twitter activities with SocialBro

SocialBro - a new Twitter analysis toolWhen I started working in nonprofit communications, I quickly became a complete nerd for the statistics and data related to my social media and web activities. As my time (and that of other nonprofit staff) is always scarce and precious, I always wanted to be sure that my website updates, status changes, and tweets weren’t just floating away in the wind – I wanted to be sure that my activities were having a direct impact for our organization. Continue reading

The New Google Analytics

This morning, I got the pleasant surprise of being invited to the beta of the new, Real-Time Analytics. For those of you who haven’t used Google Analytics, it’s a free program that many website administrators use to learn information about the visitors to their website. We’ve moved far beyond the old days of the counter at the bottom of the home page sharing with the world how many visitors they have had. Now, with tools like Google Analytics, you can see not only how many people have visited, but where they live, what browsers and operating systems they use, and how they found your site. These metrics are vital to learn how to optimize your website for your viewers, where to target ads and promotions, and which campaigns are the most effective. Continue reading