For all the troubles I had in math classes as a child, I never would have imagined how much time I happily spend working on spreadsheets and numbers as an adult. Much of the change is due to how I don’t see these sheets as lists of numbers, but as stories about how people behave online. Continue reading
Yesterday, Mashable wrote on two studies predicting political inclinations by technology use. The first was on a study showing that smartphone users were significantly more likely to support Obama than Romney. The later post had a graph showing how web users favorite pages could predict their presidential choice. I highly encourage you to take a look at that graph, but my most surprising take-away was that Pinterest users were on the Romney side of the graph. Continue reading
Last week, I wrote about choosing content like you would choose a gift for a good friend. It’s best not to just choose what you want them to have, but something that they’d actually like.
For some nonprofits and businesses though, getting to know your audience well enough to do that can be a challenge, especially if you are in a situation of having hundreds or more followers before you try to get to know them. Here are some tips to help you get to know your audience better: Continue reading